'Content is the world' is an important statement when you are involved in Internet marketing. The search for content which is attractive for the big public or a specific population is difficult. The chief editor needs to be aware of the spirit of the time (trends of what people preserve as important and interesting) and the actual developments (news) in the world.
In my current job as projectmanager I experience my job also a bit like the chief editor. You must be constant aware of the actual situation and the 'news' items and must be aware of the 'spirit' in the organisation. With these tentacles, you can manipulate project leaders and project members to perform better.
Basic technique is to feed them with proper and new information where they can work with.
So, maybe I should say 'Information is the world'
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